Free Markup Calculator
Markup is how much you add on top of cost to arrive at the selling price. This tool converts a cost and markup % into a selling price — and shows you the equivalent margin so you never confuse the two again.
Results
Margin vs Markup — side by side
Same profit, different denominator. Read the row that matches your markup.
| Markup % | Equivalent margin % | Example: $100.00 cost → |
|---|---|---|
| 10% | 9.1% | $110.00 |
| 25% | 20.0% | $125.00 |
| 50% | 33.3% | $150.00 |
| 75% | 42.9% | $175.00 |
| 100% | 50.0% | $200.00 |
| 150% | 60.0% | $250.00 |
| 200% | 66.7% | $300.00 |
| 300% | 75.0% | $400.00 |
About the Markup Calculator
The markup formula
Selling Price = Cost × (1 + Markup / 100). If a product costs $50 and you mark it up 60%, the selling price is $50 × 1.60 = $80, and your profit is $30.
Markup vs margin — the one table every founder needs
Every markup value has a smaller equivalent margin because the denominator changes. A 25% markup is a 20% margin; a 100% markup is a 50% margin; a 300% markup is a 75% margin. This tool shows the equivalent side by side so you always price against the right number.
When to think in markup vs margin
Retail buyers, wholesale distributors and manufacturing quote in markup because they start from cost. Finance teams, investors and P&L reporting always use margin because they start from revenue. Speak the language of whoever you're pricing to.
Frequently asked questions
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