Free Product Pricing Calculator
The most comprehensive tool in this silo. Enter your material cost, labour (hours × rate), overhead per unit and target profit margin — the calculator combines everything into a suggested selling price with a visual cost breakdown.
Results
Cost breakdown
- Materials13.2%
- Labour31.6%
- Overhead5.3%
- Profit50.0%
About the Product Pricing Calculator
How the price is built
Total Cost = Materials + (Labour Hours × Hourly Rate) + Overhead. Selling Price = Total Cost / (1 − Target Margin / 100). Dividing by (1 − margin) — not multiplying by (1 + margin) — is what produces the correct margin instead of a mis-scaled markup.
Don't skip overhead
Overhead per unit spreads your fixed costs (rent, tools, insurance, software) across your expected production. If you make 200 units a month and your fixed costs are $2,000, overhead per unit is $10. Skipping this step is why so many handmade sellers underprice themselves.
Labour is a real cost, even for founders
If you don't include your own labour at a realistic hourly rate, the 'profit' you're calculating is actually just your unpaid wage. Price the product as if you had to hire someone to make it — that's when the business starts working.
Frequently asked questions
Related Pricing Tools
Other free tools in the pricing & profitability silo.
Profit Margin Calculator
Enter your cost and selling price to instantly see gross profit and profit margin percentage.
Open toolMarkup Calculator
Enter cost and desired markup % to see selling price and profit — with a side-by-side margin vs markup comparison.
Open toolBreak-Even Calculator
Find the units and revenue you need to cover your fixed costs. See a visual breakdown of costs vs revenue.
Open tool