Google Play Store Link Generator — Play Store Links With Referrer Tracking

Create a Google Play listing link with the package name and an install referrer for attribution. Use it for install campaigns where you need Play Console and your analytics tool to attribute installs to a source.

Package nameInstall referrer (optional)Language code (optional)

Generated link

Output will appear here

What the Google Play Store Link Generator does

A Play Store link targets play.google.com/store/apps/details with the app's package id and can carry a referrer string that Play passes to install attribution.

Methodology and formula

The package name is added to the play.google.com/store/apps/details endpoint, with the referrer string encoded so Play passes it to your app on first launch.

Worked example

Inputs: Package com.example.app, referrer utm_source=newsletter
Result: https://play.google.com/store/apps/details?id=com.example.app&referrer=utm_source%3Dnewsletter

Play passes the referrer to the app so the install is attributed correctly.

When to use this tool

Pair the google play store link generator with the short link generator for a tidy shareable address, or the QR code generator when the link has to work on print.

About the Google Play Store Link Generator

A real example

An Android team ships details?id=com.acme.app&referrer=utm_source%3Dqr-poster on venue posters, so installs from the poster are separated from organic Play traffic.

When to use the google play store link generator

Use it for install campaigns where you need Play Console and your analytics tool to attribute installs to a source.

How the link is built

The package name is added to the play.google.com/store/apps/details endpoint, with the referrer string encoded so Play passes it to your app on first launch.

Things to watch out for

The referrer value must be encoded once. Double-encoding breaks attribution reporting.

Frequently asked questions

Where do I find the package name?

It is the id parameter in your Play Store listing URL.

Does the referrer survive installation?

Yes. Android passes it to the app through the Install Referrer API on first launch.

Is this link generator free?

Yes. Every generator on BusinessTools.Online is free, needs no signup, and builds the link in your browser.

Do you store the links I create?

No. The link is assembled locally in your browser and never sent to or saved on our servers.